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Welcome to Imaginable IdeasLean UX Towards Your Vision

Hi. I am Per, a senior UX freelancer. I create user experiences towards your goals and vision based on insights. I deliver value in steps. How can I help your business?What I do & work samplesLean UX Towards Your Vision


I work with all kinds of clients. From startups to large enterprises. Here are some of the companies I’ve worked with.




UX Leadership

UX leadership in your organisation. I coach your UX staff and teams and help you build up a UX platform with methodologies and a design system. … MoreUX Leadership


Per with his holistic, strategic and customer centric mindset had a key role creating a unique mortgage service for the Swedish market. His challenging way of thinking and ambition to always improve is something to admire! Great work Per!

Mattias Gisgård, Business Developer at Zmarta Group

“Try to imagine the unimaginable, because unimaginable things are happening a lot”

Eric Schmidt & Jonathan Rosenberg, How Google Works

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