User and market research is often the first thing you do before sketching on UX design. In order to present your research findings and share it with your team and stakeholders you can use a number of tools. Personas are very good for summarising user research and creating a shared understanding for your users characteristics and needs. Effect maps are good to make the target groups, the goals and the effects you want to achieve with your solution clear to the stakeholders and your team. Storyboards are powerful for communicating user scenarios of your product. A customer journey can make it clear to everyone how you can support the user needs with your experience.
- User and market research
- Creation of the visualisations
- Sharing with team and stakeholders so that everyone is on the same page