I initiated and gathered a group of passionate designers from across the company who wanted to create a consistent identity across all touch points. I set the vision and pushed the creative process forward through a series of workshops. The designers did all the work on their free time and when we presented the result to the management team they were blown away by what we had achieved. The new identity was introduced in 2014 covering all digital and print channels such as product, web site, videos, stationary and merchandise.
- Initiating the work and setting the vision
- Leading the design process
- Project management