Creating a new digital mortgage service with a team consisting of business developers, designers and developers. Agile work according to Lean Startup with delivery to the market in steps. Continuous learning from market feedback with fast prioritisation and development – from clickable a prototype, beta version to public launch. The service consists of three parts who together support the customer journey: the customer interface, the partner interface and the customer service interface.
- Market and user research
- Translate needs and insights into UX concept and prototypes
- User testing and validation
- Co-work with designer and development team to deliver the service in steps
- On-boarding emails
- Gather feedback from customers, partners and market
- Marketing landing pages – UX and copy